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SEO – What is it?

SEO – three little letters with colossal ramifications to websites, but what does it all mean?

In basic terms SEO stands for Search Engine Optimisation. Essentially it is enhancing the content on your web page to increase the number of people driven to your website via search engines like Bing, Yahoo and Google. SEO encompasses copywriting, to designing search engine friendly web pages to building links.

You could be missing out on valuable revenue from people who wouldn’t have known your company existed otherwise, if your web site had not appeared in the list of results found by their search engine of choice.

SEO also has the power to improve where your business is ranked. Those companies listed closest to the top of the page are likely to receive more visitors to their site. It is believed almost 90% of people will not look any further than the third page of results.

Many elements effect where your business ranks in search engine results and may include basics such as the number of other sites linking to your website, static text links, keywords and clearly written content.

This is just the tip of the iceberg, which is why hiring the services of a skilled professional to revamp your website is worth every cent. SEO is an intricate blend of strategies and process. What works with Google and Yahoo, doesn’t automatically work with Bing and the way engines can search are subject to change daily. As technology increases, search engine optimisation is going to become gradually more significant to your marketing strategies. If you are unable to keep up with the constant changes, your business will be left in the dust. It requires continual time and effect. Therefore it is definitely worth its weight in goal to engage the services of a proven professional to ensure your site is fully optimised to its potential.

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