It’s still surprises us how many people have the misconception that developing a your
business brand only requires a new logo and matching office stationary. Renowned big names like Reebok, Sony and McDonalds have a whole team of creatives strategizing and designers working full-time on evolving their brand. It takes time and investment. Not every company has access to those types of resources and when whether you’re starting out or rebranding, it can be all too easy to overlook some of the common aspects of branding.
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