Marketing trends come and go, but there is one strategy that continues to be crucial to the success of your business. It’s a trend both Amazon, Tesla, Buzzfeed and even Trip Advisor have utilised well. We’re talking about the art of storytelling. It doesn’t matter how much capital you invest or that the operational side of your business runs like clockwork. Without storytelling and painting a really compelling vision for your customers, you may find your brand is easily forgotten.
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