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What chance does your business stand in a competitive market if you are not pushing your product or service? One of the most crucial ways to increase your sales is through advertising. Success or failure of most advertisements reverts back to one thing – the ad itself.  Read more >

There are a multitude of theories and formulas you can try when it comes to direct mail campaigns but the most successful campaigns have four essential elements in common.  Read more >

We’ve all heard the expression outsourcing, but what exactly does it mean? Basically, it’s when one company hires another business to perform work on their behalf.   Read more >

Advertising your business is a costly, but necessary investment whether your business is the size of the Donald Trump Corporation or run from a dark corner in your garden shed. How can you be sure to capitalise on your cash outlay? First you need to do research on what makes advertising work. If you’re reading this – then you’re already on the right track.  Read more >