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How do I create the perfect opt-in page?

From all appearances, an opt-in page, sometimes referred to as a landing page, looks straightforward and simple, but don’t be deceived. A lot of hard work and thought goes into creating the perfect page to create leads and build a direct marketing list,,  Read more >



Internet Advertising: The way of the future

Advertising campaigns—Sydney goes digital 
The in-laws were bitterly complaining about their business wasn’t making any money from their latest advertising campaign. “Sydney used to be a profitable area and we walked for miles letterboxing flyers, but not even one phone call!” They grumbled.    Read more >



8 ways to get fresh ideas for your blog

Content marketing is one of the easiest and most cost-effective ways to grow your business. There are many different ways you can generate content, but one of the most popular is blogging. Not only does blogging help your customers see you as an authority on a subject, it’s also a great way to drive traffic to your website, provides you with social media content and boosts your search engine optimisation.
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Automate your Marketing

Everyone loves a good shortcut and life hacks to make those daily tasks easier. That’s essentially what marketing automation is—a way to bypass those daily, repetitive marketing tasks. Using software technology to reduce time-consuming tasks such as social media, emails and responding to queries, frees you up to concentrate on the more important aspects of your job.  Read more >


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