Everyone keeps telling you how important brand awareness and positioning are. You know that, what you want is practical advice you can put into action. Well, you’ve come to the right place. Today we’re going to talk about how to create the voice of your brand.
Think of your brand like a person. Every person is a unique creation, the distinctive sound of their voice, the way they speak, the type of language they use, all combines to make them different.
The first question you need to ask yourself is who are you trying to reach?
Who are you trying to reach?
Depending on the type of people you want to communicate depends on how you would speak to them. The way you speak to your grandparents is different to the way you would talk to your best friend. It’s the same with a brand. If you want your brand to reach unemployed school leavers, you wouldn’t use the same language as if your brand was directed at medical professionals.
What are you trying to say?
Pretending that your brand is still a person with its own unique personality, what would it say if it was asked questions? What would your brands response be?
How are you trying to spread your message?
Is the way you are trying to communicate with your target audience going to reach them? For example, elderly people are less likely to get on to the internet, so perhaps a brochure with larger sized print would be better than a website. Gen Y are smartphone savvy so a mobile ready website would be better than a press ad.
Are your clients listening?
Your brand might be doing a lot of talking, but are your prospective clients listening? If your brand voice isn’t working, don’t be afraid to rework it and try a fresh approach.
If all this brand talk is baffling and you don’t have the time it takes to sit down and develop your brand properly, there’s no harm in asking for help. At XDesigns we specialise in taking your brand to the next level. Give us a call today and we can help steer you in the right direction.