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From Brief to Beyond

No matter what size or what your company’s speciality, marketing and branding are essential to growing your business. Corporate identity, professional logos, websites, letterheads, brochures, business cards and signage are all aspects you’ll need to take into consideration. Whether you’re looking for a fresh approach to an existing business or just starting out, the best decision you can make is to engage a proven professional.

Large advertising and marketing agencies can lack the personal approach and send costs skyrocketing, which is where a graphic and web design studio can afford the time to develop an understanding of each client.
So what happens after you select a graphic design firm?


The Quote. A free, no-obligation consultation can be arranged to discuss your needs. From there a detailed cost estimation is developed. After the brief, the final invoice cost will be finalised or revised based on the specifications required.

The Brief. The purpose of a creative brief is to give the graphic artists and copywriters an opportunity to discuss ideas, target audience, desired reaction of the target audience, sizes, layouts, styles, print finishes and a chance to sense your company’s unique aspects.

What’s expected from the client?

  1. Provide us with a style guide if applicable. This will list the typefaces, colour definitions, guidelines for logo use etc.

  2. Existing businesses should bring logos in EPS format (Encapsulated PostScript). JPG formats limit the design and the print quality may not be as good. No logo? No problem. Just ask your graphic artist to design you one.

  3. A selection good images at 300dpi and content you wish to have included are paramount. If you don’t have images we are able to source them for you from a database of stock photos or co-ordinate with a professional photographer.


After analysing the information collated from the brief, the creative team will develop a concept which is then presented to you for approval and changes for fine tuning.


Final Proofs. The print ready artwork in high resolution with bleed and crop marks will be sent to you for final approval.


Your print material can easily be developed to be replicated on your website. Synchronising the look of your marketing material shapes your brand, connects it to your company’s essence and packs a powerful punch visually.

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