Email marketing is one of the most lucrative tools you can utilise to effectively reach people interested in your products or service. It’s an inexpensive, environmentally-friendly and a faster way to touch base with your customers, increase sales and traffic to your web site.
Set clear objectives
Firstly, you need to make a decision about what you would like to achieve. Do you want to acquire new customers or do you want to contact your database of old clients to remind them of what you offer?.
Build your email list
Utilise your current customers as well as having a prominent subscribe box in the page header of your website. Ensure mailing lists have a “double opt-in”. This means when a user subscribes to your mailing list, they will receive a link to confirm their subscription. Make yourself familiar with the email marketing laws
Avoid spam filters
Steer away from spam trigger words in your subject heading e.g.; Free, Quote, Trial. Adding a “add me to your address book” guarantees subscriber’s mail ends up in their inbox, not with the junk mail.
Customers want to feel important, not like they’re just another number being bombarded with bulk emails. An individual greeting and subject line are more likely to be opened.
Make it professional
Copy should capture the reader’s attention, be concise and easy to understand without any typos. For a professional touch hire a graphic designer and a copywriter if writing and presentation are not your forte.
Use a powerful call to action
The ultimate result is for your customer to respond to your offer. Make it clear what the reader needs to do and set a deadline to create a sense of urgency.
Split your customer database list and use a variety of subject lines, content and offers to discover what works best. This will allow you to determine what is effective.
Monitor your results and follow up
Use a hosting system which allows you to track delivery of your campaign. This will allow you to monitor distribution, bounces, unsubscribes, opens, clicks and website activity. Make sure you follow up comments, emails and feedback.