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Now that you understand what a landing page is, you’ll soon discover that there is more to a landing page than just looking pretty. A landing page can be visually stunning, but it needs to convert visitors into new leads. We’re going to have a closer look at the necessary design elements needed to create an effective landing page. It will give you a better understanding of what information is important and what isn’t.

Less is more.
There’s nothing more frustrating to a graphic designer than when a client who’s never had any design experience and decides they are the landing page expert. Suddenly they want to include everything - customer testimonials, company history from day one dating back to 1945, all about your team and every single product you’ve ever sold, that’s what a website is for. Refrain from including unnecessary distractions or extra enticements; it will detract from the purpose of the prospective client landing on your designated page.

Important stuff goes at the top.
Your prospective client should not have to search to find out what the offer is. State it simply at the top. Wham. It should be the first thing your eyes focus on.

Keep it simple
Stick to one idea. Treat it like a billboard. You have just a few seconds to communicate your message so don’t include unnecessary copy or graphics. Cluttered pages will also take longer to download especially for those who are using smartphones, iPads or tablets.

Be clear and concise
Headlines must be informative and include key words. Don’t waste time trying to be clever or witty. The potential customer immediately wants to know what’s on offer. Ensure the main body of text is rich with keywords and use keyword subheadings to break up the content.

Use high visibility buttons
The purpose of a landing page is to entice potential customers to take action. What you want your prospect to do needs to be highly visible and works best if all they have to do is just click one button and enter minimal details.

Everybody loves freebies
Using words like free sample or free trial or win will lure the customer into taking action.

Now you’re ready to liaise with a proven graphic design professional.
Wendy Goni | Thursday, March 14, 2013

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