X Designs Blog
Landing page; it’s the newest buzzword being tossed around, when it comes to your online presence and if your website doesn’t have one, it is likely you are leaving a tonne of money on the table and missing out on many opportunities. Your website’s primary aim should be to convert visitors into genuine enquires and leads. More customers translate to more cash and who wants to miss out on increased revenue?
So what is a landing page?
Think of it in terms of airports, when a plane arrives at any airport, it has a specific runway it is instructed to land on. It’s the same when you have a landing page attached to your website. When a prospect or a customer clicks a link to your website whether it’s from Facebook, Twitter, LinkedIn, an email or search engine, they will be directed to land on a specific page on your site. This is called a landing page or sometimes referred to as a lead capture page in the online marketing world.
There are generally two types of landing pages – a reference landing page and a transactional landing page. The most common landing page and the most effective is the transactional landing page.
A transactional landing page is one that leads a customer or prospect to take a particular action. The most common action will be to fill out a form. Some transactional landing pages lead directly to a sale, however for the purpose of this article we will be focusing on the landing pages that aim to lead to capturing a prospects information.
For your landing page to be effective it’s important it contains a few essential elements:
What’s next? How do you get a landing page?
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