The importance of brochures

With the internet seemingly taking the place of printed media, does my company still need to have a brochure? Definitely, a hundred times yes. And here’s why.

1. Embrace the technophobes. It may be hard to believe in this day and age that there are people out there who believe a hard drive, is something difficult to reverse up and Bing is a noise the oven timer makes, but there are. The older generation didn’t grow up with the technology we have and while there are grandmothers out there who are on Facebook, others won’t even turn on a computer. A brochure allows your company to target those who don’t have access to the internet.

2. Easy to take away. Handing over a printed brochure is putting your company’s brand in the hands of your customer. Brochures can be effectively used to back up a sales pitch, used at trade shows or left in your reception. It gives your client something to look over it while waiting in your reception area, take home and refer to later or pass on to friends or family.

3. Size does matter. Why opt for handing out just a small business card which can easily get lost in the abyss of a handbag or wallet and only provides your contact details? Having a brochure will allow you to include information on your company, services, and products, contact details and refer them to your website.

4. Target specific markets. A good old fashioned letterbox drop or mail out to customers can be a good way of generating business. You may want to focus on prospective clients in the streets surrounding your business and a brochure is an effective way of informing people of what you offer.

5. Cost effective. TV and radio campaigns can cost you thousands. A brochure is the one of the cheaper ways you can advertise your business.

Yes, there is still definitely a place for brochures in advertising your business. The internet can never take the place of offering your customer a glossy brochure that they can take home with them and read at their own leisure. If this is an aspect of your marketing strategy you’ve neglected, then perhaps it’s time to re-evaluate. Use a proven professional to ensure your brochure meets the highest possible standards.